EXISTING CNC CUPE Employees: For all Administrative postings please disregard the following statement. For CUPE postings please refer to Article 9.01 (d) of the CUPE Collective Agreement to ensure you have met the eligibility requirements to apply to CUPE competitions. Employment Status Full Time Employment Type Regular Job Summary Under general supervision from the Associate Director, this role is responsible for marketing projects and campaigns across the institution, as well as the day-to-day direction, guidance and support of marketing staff. This person will work closely with department and/or Campus leadership to support their objectives and goals. This position generates and coordinates marketing resources and supports to promote College programs via digital and traditional media. This position liaises with all levels of staff and external vendors to ensure that marketing of programs and College initiatives are provided with current information/data, and in alignment with CNC’s strategic enrolment management plan. As the lead, this person will provide senior level marketing expertise to colleagues and projects by coaching, leading, and ensuring quality control on strategy and collateral. Specific Duties Oversees marketing and communication plans and campaigns in accordance with the departmental annual marketing strategy and in support of CNC’s strategic plan. In collaboration with Communications Services Leadership Team, and in cooperation with faculty and staff, supports the development of the overall annual CNC marketing/communications strategy. Provides supervision, direction, guidance and coaching to the marketing staff so that coordinated, efficient and evidence informed strategies are implemented; Monitor quality of work performed and productivity marketing staff and provide positive constructive feedback to ensure quality and productivity expectations are achieved. Ensures staff receive orientation, on-going training, and instruction on work procedures, policies, and College marketing standards. Provides input into and assist with preparing staff appraisals and progress reports. Collaborates with the marketing team in developing content marketing strategies and connects with and educates leads and clients in order to improve conversions. Develops, creates, and edits content for different marketing and communication purposes. Acts as a key contact and maintains ongoing relationships with external vendors to ensure service level agreements are being met. Assists in drafting request for proposals (RFPs) and assist in the subsequent management of contracts with successful parties (contractors, vendors, external partners) on behalf of the College. Evaluates and execute partnerships, sponsorships and promotion proposals such as hoteliers, radio stations, various media partners, external suppliers, industry partners and community stakeholders. Fosters a “service excellence” environment in cooperation with others. In collaboration with the Digital and Social Media Officer, oversees CNC’s social media accounts in accordance with the College’s social media strategy. Liaises with internal and external stakeholders on College-branded marketing and communication projects and campaigns. Coordinates creative elements for print, digital, and integrated projects consistent with established visual identity, branding, and design standards. Oversees project scheduling and budget requirements for marketing material development and production. Provides data reports and recommendations to improve overall effectiveness and assists in planning and developing new opportunities for marketing and communication plans, strategies, and reports. Follows current marketing trends and industry standards to monitor key industry developments and apply best practices to client marketing initiatives. Serves as a representative of Marketing & Communications on various institutional committees. Supports internal communications on College wide projects and events. You will be part of a team actively engaged in contributing to and accomplishing the vision, mission, and goals of the College and in supporting the aspirations and needs of our learners and communities. You will promote a positive work atmosphere and communicating in a professional manner that demonstrates mutual respect with students and colleagues. Other duties as assigned by Associate Director or designate. Skills & Qualifications Bachelor’s degree (or higher) specializing in Marketing, Communications, Business, Public Relations, Journalism, or related discipline 6 years of directly related experience effectively coordinating marketing communications and/or media projects, of which includes at least 3 years in a supervisory role; or an equivalent combination of education and experience may be considered. Proven ability to lead, coach, and supervise a team. Excellent interpersonal skills, including superior listening skills and the ability to interpret and pass on detailed information accurately to external and internal agencies and clients. Extensive knowledge of marketing principles, brand strategy, video strategy, and content strategy. Experience developing marketing strategies to achieve defined objectives. Proven success developing and implementing multi-channel marketing plans/campaigns including excellent command of digital marketing strategies and tactics for different markets (e.g. domestic, international, adult learners, Gen Z) an asset. Strong relationship-building skills. Strong decision-making, analytical and problem-solving skills. Demonstrated project management skills and experience. Effective and engaging storytelling abilities. Creative ability utilizing current graphic design, social media and marketing software (Google Suite, Google analytics, LucidPress, Sprout, CRM, etc.). Effective time management ability, ability to multi-task, set priorities, and work effectively under pressure to meet critical deadlines. Experience in vendor relationship management. Strong writing, editing and proofing skills. Excellent verbal and presentation skills and an ability to communicate confidently across internal and external stakeholders of College. Experience providing strategic marketing and communications advice to internal/external clients regarding brand, messaging, tactics, channels, production, and design/creative. Experience with media buying, advertising, social media, website , budgeting, and stakeholder/community relations. Experience working in post secondary education, an asset. Ability to understand the importance of the cross-cultural context in relation to international marketing and communication initiatives. Ability to maintain confidentiality. Ability to travel to regional campuses (approx. 6 times a year). Band K Grade NA Salary $75,894 per year Location Prince George CNC Campus Prince George Province BC Country Canada Department Communication Services Posting Detail Information Posting Number 23-289SP Employee Group Operational Desired Start Date 03/11/2024 Position end date (if temporary or seasonal) Additional Appointment Details Number of Hours per week 35 Posting Competition Status Accepting Applications Open Date 02/23/2024 Screening/Close Date 03/01/2024 Remain Open Until Filled Yes Special Instruction/Details to Applicant Please provide a relevant portfolio